Hi Reader, I was recently updating my website and asked myself, “What makes my business different from other branding and marketing agencies out there?” It’s so important to get clear on this as a service provider, internalize it, and communicate it consistently. Why? Because if you only talk about the services you offer, without leaning into your special sauce, your ideal client might see you as just another option, not the one they need. They’ll think of you as interchangeable with...