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What Chappell Roan can teach us about branding


Hi Reader, I’m not usually into pop music (more of a Nick Drake, Radiohead, Erykah Badu kind of person). And I don’t often find myself scrolling through reels of an artist’s performances. But something about Chappell Roan captivated me. Whenever I feel drawn to an artist, person, or business, I pay attention. What is it about their vibe, message, or ethos that’s so magnetic? It wasn’t just her impressive voice, or her clever lyrics. It was her brand. It’s what she embodies, stands for, and...
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